Selecting keywords for SEO can be really confusing. You know you need to target keywords with a lot of traffic but then there’s too much competition. But if you choose a keyword that’s more specific there won’t be as many searches for it.
So is it a bad thing to have a more specific keyword that doesn’t get as many searches?
You may be surprised to find out that a more specific keyword with fewer searches is actually better. And that’s what you want to find and target.
Let’s look at how this works…