Selecting keywords for SEO can be really confusing. You know you need to target keywords with a lot of traffic but then there’s too much competition. But if you choose a keyword that’s more specific there won’t be as many searches for it.

So is it a bad thing to have a more specific keyword that doesn’t get as many searches?

You may be surprised to find out that a more specific keyword with fewer searches is actually better. And that’s what you want to find and target.

Let’s look at how this works…

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Great question from the group about mobile SEO for Google and what changes may be needed to improve your site’s mobile Search Engine Optimization:

I was reading the Yoast newsletter this morning and found out that Google is officially switching to a mobile index preference over desktop. I read related articles on images and other things that Google likes to see on mobile sites. I use responsive themes, but I am wondering how lots of graphics from affiliate links will affect this new algorithm. Also, what about headers, do you think doing away with graphical headers would be an advantage? Thanks.

We’ve all seen this coming for awhile. When it comes to doing effective SEO nowadays, we know that Google continues to place more and more emphasis on mobile.

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