You know there are lots of ways to make money online. Today let’s talk about one you may not have considered doing before. You may create your own online classes and sell them right from your own website!
When you create your own online classes you’re sharing your skills with your audience and you’re able to make recurring income by making it all happen online without any manual intervention. In other words, when a sale comes in your site handles everything for you and you don’t need to lift a finger!
And, yes, you really can do this!
Let’s learn more about how to make online classes and how to sell them — either on a third-party server or by installing a platform right on your own website. Don’t worry, we’ll go over the pros and cons of those options here in a minute…
- 1 How Do You Decide What To Teach In The First Place?
- 2 What If Someone Already Created The Class You Want To Make?
- 3 What If You Don’t Have A Fancy Degree, Haven’t Taught Before Or Aren’t Well Known?
- 4 Is It Okay To Start Out With A Small Online Course?
- 5 What If Your First Class Doesn’t Look That Great?
- 6 Will People Buy Your Class If They Can Find The Same Information Online For Free?
- 7 What Tool Or Platform Can You Use To Create Your Own Online Classes?
How Do You Decide What To Teach In The First Place?
This one is easy — teach something you know, something you like and something other people want to learn about. That last one is probably the most important.
When you create your own online classes the best thing you can do is identify a problem that people are looking for help with — and help them with it. It can really be that simple. People are out there looking for things. They want to learn new skills, new crafts, new hobbies and how to get things solved.
So help them and solve their problems with your online classes!
What If Someone Already Created The Class You Want To Make?
So you have an idea for a class but someone else has already made a class about the same thing?
Just like there’s room for every university to offer degrees in the same subjects there’s plenty of room out there for different people to teach the same topics. The way you teach, the people who are going to like your style and the audience you’re going to attract will all be different for you than for someone else.
And if someone else is doing well teaching what you’re going to teach that means there’s interest in the topic and a market for your class products.
You’re not going to do things just like someone else… they’re not going to do things just like you… everyone is going to teach from their experience and find their students and their following.
A competitive market means there’s a lot of business to go around.
What If You Don’t Have A Fancy Degree, Haven’t Taught Before Or Aren’t Well Known?
If you don’t have a degree, haven’t taught before and aren’t famous, but still want to teach a class online — great, start teaching! I promise you, you don’t need to be famous or even known at all to create your own online classes.
In fact many people prefer learning from others who are also “real people” whom they can relate to. People value genuine information, genuine personalities and a genuine interest in a topic. And a lot of the time regular people who’ve learned a skill themselves are much better teachers than those who hold fancy degrees and teach in formal settings.
What you really need is passion and interest — plus some real life experience and credibility. You need to have some real knowledge of the subject but it doesn’t need to be formal.
BTW, teaching an online class is a really great way to increase your own skills. And you may update your class over time as you get better at what you teach. You can usually raise your prices as bit as you get better, too.
Is It Okay To Start Out With A Small Online Course?
Yes, it’s totally okay to start out with a small online course. Make a half dozen videos, add in a few worksheets and you’re good to go. It’s not as much about the size of your online classes it’s about providing useful knowledge and helping people learn a skill or solve a problem (see above). If you do that then a small course is absolutely valuable.
Small courses are also a lot easier to put together and you’ll be able to sell a small course for a lower price which attracts more buyers. Once you have a core group of students for your small starting course you’ll be able to sell them additional related classes in the future.
What If Your First Class Doesn’t Look That Great?
What if your first class doesn’t look that great? Guess what I’m going to say here?
If your class information can be understood by your students and they’re getting value then that’s what really matters. And you may go back later and update the materials in the class.
It’s more important to get your class done than to make it perfect.
Don’t let perfection get in the way of getting it done.
Repeat that. Write it down. Post it on your computer monitor.
PS – If I spent my time trying to make everything perfect you wouldn’t be reading this because I never would have posted it or built my website in the first place.
Will People Buy Your Class If They Can Find The Same Information Online For Free?
Yes, people will buy your class even if they can find the same information for free.
People like to buy online classes. They like to know their instructor and keep coming back to the same person to learn more. And they like being along for the ride as you build your online classes and grow, yourself.
What Tool Or Platform Can You Use To Create Your Own Online Classes?
There are two ways to create your own online classes. You may build your classes on a platform hosted by someone else — a third party site — or you may build classes using a platform that you install on your own website.
If you want someone else to run the web servers that host your classes for you — and avoid running the back-end platform yourself — take a look at this hosted service. They provide the tools you need — including handling payments for you and granting the correct access to your students — and it’s easy to use. I’ve worked with quite a few folks who run their classes there with excellent results — and they love it.
The third party hosted solution is super convenient. But in exchange for that convenience you’ll pay a fee each month and they’ll take a higher percentage amount from each sale. Also to some extent your customers will actually be their customers. It’s the usual trade-off of giving up a lot of control in exchange for convenience.
On the other hand, when you build online classes right on your own website you get full control over everything. Your customers are only your customers and you may even run your own affiliate program (letting others get commissions for selling your classes) that’s tied directly to your own website.
Here’s the platform I recommend for running online classes on your own website. It integrates with WordPress and gives you full control. You’ll spend a bit more up front but you won’t have to pay every month and you’ll keep much more money from each sale you make with lower payment fees. In fact this software can pay for itself in just a few months.
I’ve also put together some more information about the best pricing value plus free installation to get this platform running on your own website so you can lower your overall costs.
I hope this post has been helpful and that you’re excited to create and sell your own online classes! If you have any questions or would like more help just let me know.