Learning how to build a blog audience is a key part of being successful online. You need people to read your blog in order for your blog to take off.
Without growing your audience your blog will whither and die.
So let’s look at some tips for building your blog audience…
- 1 The Difference Between Choosing Your Audience And Building Your Audience
- 2 Know What Your Audience Is Looking For
- 3 Provide Real Value To Your Audience
- 4 Keep Your Knowledge Current
- 5 Be Genuine And Be Yourself
- 6 Use Social Media And Tools That Increase Social Media Engagement
- 7 How To Build A Blog Audience: Get To It!
The Difference Between Choosing Your Audience And Building Your Audience
Choosing your audience means planning your blog topic to meet the needs of a specific group of people. Building an audience means you already have the audience and you’re engaging with the members as well as attracting new people.
If you’re blogging but you haven’t planned for who your audience will be then you should stop right now and figure that out. Your blog should have a specific topic and you should choose what audience you’re trying to reach before you start.
A broad topic makes it nearly impossible to find an audience and build it. If your blog is all over the map in terms of what you write about then your audience will be all over the map too.
So make sure you’re blogging on a narrow topic and you’re targeting a specific audience. This is our online class of video tutorials that goes over how that part works and the concepts in the class are a good guide to choosing a blog topic and audience.
So now that you know who your specific audience is, how do you build that audience?
Know What Your Audience Is Looking For
Start by knowing what your audience is looking for. That’s a really important part of knowing how to build a blog audience.
If your blog topic is video games for a specific type of console then you know your audience is looking for information about those kinds of video games. Give them that information and don’t stray into other topics that your audience doesn’t care about.
And dig a little deeper. Why does your audience do what it does and how can you connect with them on an emotional level?
Provide Real Value To Your Audience
Don’t write a bunch of junk that your audience doesn’t care about and don’t write a bunch of stuff about yourself that has nothing to do with your blog topic or your audience. Stick to the topic and give your audience information that is really helpful and useful to them.
Give your audience information and resources that they can’t find anywhere else and let them know you really know your stuff — and you really know their stuff.
Keep Your Knowledge Current
You have to stay current to keep blogging and to build your audience. Things are always changing and your audience will grow when you have a reputation for staying current and for even looking ahead to new things that are of interest to your audience.
A good targeted audience is heavily invested in the topic that you’re writing about. They’ll know pretty quick if you’re not keeping up.
Be Genuine And Be Yourself
Your audience wants information but they also want to hear your voice. So be yourself, be genuine and be vulnerable. Share who you are — without making it all about you — and relate to your audience.
You’re a person and each member of your audience is person and you’ll want to have a kind of relationship with your audience. That relationship also gives you a positive reputation and lets your audience trust you. When word of your reputation spreads more people get interested in what you’re doing and that’s part of how to build your audience.
Use Social Media And Tools That Increase Social Media Engagement
A great way to build your audience is through social media, forums, chat rooms and other places where you can share your expertise, promote new blog posts and interact with your audience.
Using tools to promote your blog on social media can build your audience more quickly and efficiently. If you’re on Pinterest or Instagram a tool like Tailwind to increases your engagement and automates your blog promotion.
For Twitter or Facebook a tool like this one lets you schedule a campaign of updates that are posted over time to keep engaging with your audience — it also automates the creation of those updates in the first place which saves a ton of time. It’s pretty impressive.
How To Build A Blog Audience: Get To It!
Knowing your audience, providing value, staying current, being genuine and using social media tools will all help you build an audience. I hope these tips help you understand more about how to build a blog audience and give you a good starting point for making it happen!