You’ve probably been told that having a blog can help support your business or it can be a business all by itself. Both of those things can be correct! Let’s look at how to create a successful business blog to promote your work — and how the blog itself can also bring in additional revenue.
Here we go…
Why Do You Need A Blog For Your Business Anyway?
Having a blog is one of the best ways to bring traffic to your website. That means you can use your blog to attract more people to your website and once they’re there you can show them things to buy and increase your sales.
Blogs are a very effective way to do Search Engine Optimization, often just referred to as SEO. Search Engine Optimization basically means writing things on a blog that search engines like Google will want to show people. SEO also lets you write content meant to attract a specific audience — the audience you want to reach potential customers.
The more blog content you have the more SEO you can do and the more customers you can attract.
Is Your Blog Bringing You Customers And Increasing Your Business?
If you’ve been blogging but you’re not seeing more sales, you’re not alone. It takes more than just writing random blog posts, you need a plan.
The goal of your business blog is to attract customers and to make sales. If that’s not happening here are some tips and tricks to fix it and we’re about to go over some of them…
A Guide To Starting Or Improving Your Business Blog
1. First, choose a blog topic that’s related to what you do. Not about your business but about what your customers are interested in. Think about your blog content from the customer point of view. Do potential customers want to read about your business or do they want to read about how you can help them solve their problem?
So don’t write boring stuff about you and your staff, write informative and helpful articles that give your customers a reason to trust you and want to buy from you.
2. Get a good hosting account that comes with a tool to install the full WordPress platform on it. You can get a plan like the middle option from my favorite hosting company and it will have everything you need with no unexpected charges.
Don’t use one of those free sites — doing so looks cheap and that turns off potential customers. Plus those free sites are really limited and they won’t let you do everything you may want to.
3. Write content that will last. When you write new blog posts create information that will be useful for a long time to come. Tutorials, case studies, stories of projects you’ve done for customers, the top questions you’re always asked — the sky’s the limit but think about how relevant each post will still be a year or two from now.
Avoid writing posts about time sensitive topics unless you really are able to write a new blog post every single week — but most business owners don’t have time for that. You may want to have date displays removed from your blog so your posts won’t look old — the dates shouldn’t matter anyway if you’re already writing posts meant to last a long time.
4. Know who your ideal customer is and write blog posts which are helpful to that customer. Useful and informative content that helps your customers and lets them learn that you know what you’re talking about lets them know they can trust you. You blog isn’t for heavy sales pitches it’s for letting customers get to know you and start building a relationship.
5. Decide if you’re going to use your blog as yet another part of your business that brings in more revenue. Your blog can bring in extra income with techniques like affiliate marketing and online ads. Affiliate marketing can be especially effective and there’s a complete set of affiliate classes that teaches you how it all works.
6. Build a voice and personality in your writing. Your customers will relate to you if you express yourself as a real person on your blog. Be genuine and professional with a good sense of humor bur never get into politics or anything offensive. If you wouldn’t say it to your grandma then don’t say it on your blog!
7. Write for readers and for skimmers. Some people will read every word of your blog but many will skim. So write for the skimmers too — use short paragraphs and add occasional bullet points that make it easy for people to find what they’re looking for.
8. Be generous with your knowledge. If you’re running a car repair business then explain how you fix things on cars — you won’t lose business (do it yourselfers aren’t going to bring their car to you anyway) and you’ll show authority and gain more trust from customers.
9. Use quality images and create attention-getting headlines. Make sure you use images that are legal for commercial use — you can get those from several stock image sites. Write headlines that get attention and help you stand out on Google and other search engines.
10. Use tools that help you make your blog better and help you promote your blog.
To make compelling graphics use a tool like Picmonkey.
To make it easy for your readers to share your blog posts install a smart social sharing plugin.
And to schedule your posts on social media use a content campaign tool that will keep posting links to your content over time.
BTW if you’re using Pinterest there’s another tool that automatically creates pins and re-pins.
Learning how to create a successful business blog also means learning how to promote your blog and tell people about it on social media sites.
Now That You Know How To Create A Successful Business Blog It’s Time To Start Writing
The tips above are a perfect start for learning how to create a successful business blog. You may use your blog not just to promote your business but to add additional revenue by learning how to use techniques like affiliate marketing.
I hope this gives you a good starting point and don’t forget to check out some of our other posts here on this site for more ways to make money online.