Even though Pinterest is really a search engine, not a social media site, having a great profile on Pinterest helps you get more re-pins and more traffic! Knowing how to set up a Pinterest account profile is super important.
In this post I’m going to give you my top Pinterest profile tips! Follow these steps to increase your Pinterest exposure, find your audience and increase the traffic from Pinterest to your blog.
Let’s get started…
Pinterest Profile Tip 1: Use A Pinterest Business Account
If you’re about to start a new Pinterest account, choose the option at signup to create a business account. You’ll see it right after you enter your email address and password to start creating an account — on the second screen there’s a link for making a business account.
If you already have a personal Pinterest account you can — and should — convert it to a Business account.
A Pinterest Business account lets you set a business name instead of a personal name and it gives you access to Pinterest Analytics and the ability to promote pins on Pinterest. Use Analytics to see which pins are performing the best for click-throughs and for re-pins. Do it!
Pinterest Profile Tip 2: Use A Great Personal Profile Picture
This may seem a little counter-intuitive since you just made your Pinterest account a Business account. But Pinterest is all about relating to others so a personalized profile picture gets you more attention and a more genuine following.
So use a great personal picture and make yourself the star of your business on Pinterest!
Pinterest Profile Tip 3: Your About Section Is Short But Important
Pinterest only gives you 160 characters for your About section! While it may be hard to fit a lot of information there it’s actually a big advantage because it’s easy for people to read the whole thing fast!
They’ll get a better sense of who you are when you create an attention-getting and meaningful About section that is the essence of who you are on Pinterest.
Pinterest Profile Tip 4: Don’t Forget Your Website Address
Make sure people who like your profile on Pinterest have a way to reach out and get in touch with you directly! Don’t forget to include your blog or website address — and don’t forget to verify it on Pinterest.
Each Pinterest account may only verify one website address, so…
Pinterest Profile Tip 5: Have A Separate Pinterest Account For Each Website You Own
It’s easier to keep your pins and boards tight and relevant with a separate Pinterest account for each blog or website that you own. And each Pinterest account can have a matching verified website address!
Pinterest Profile Tip 6: Use Tailwind To Schedule Pins And Manage Your Pinterest Accounts
Okay, this tip isn’t strictly about setting up your Pinterest profile, but it’s a huge time saver and it lets you use Pinterest better. Use Tailwind to schedule pins and automate management of your Pinterest accounts so you’ll get more traffic to your websites and have more time to work on other things!
Pinterest Profile Tip 7: Add Keywords To Your Business Name
This is a great tip that many people don’t know about. You may add relevant keywords to your business name and they’ll help you attract the right audience.
So, for example, if your business name is “Awesome Blog Momma” then make your Pinterest business name “Awesome Blog Momma: Blogging Tips, Writing Advice and Deals For Bloggers!” That will be displayed on Pinterest and it will get you a lot more attention.
Don’t forget to use a keyword tool to find relevant keywords that get lots of search traffic.
Now You Know How To Set Up A Pinterest Account Profile To Get More Traffic And More Re-Pins!
I hope this helps you build an awesome profile on Pinterest! And if you’d like to learn a lot more about Pinterest, increasing traffic to your website and earning more money from Pinterest you can get the full length Pinterest ebook with hundreds of pages of real-world tips and techniques!