If you’re thinking about what to write for a blog and searching Google for lifestyle blog topics you’ll find lots of suggestions for blogging topics and ideas for blog posts. You’ll get a wide variety of ideas and a few of them are likely to be interesting to you. Seems like a good place to start from, right?
What you may not know, though, is those lifestyle blog topics will seriously slow down your blog’s progress and chances for success.
So let’s explore the lifestyle blog trap when it comes to choosing your blog niche. We’ll also go over keywords and how to use a keyword tool to chose what to write in your blog posts once you’ve decided on your blog topic.
Why The Lifestyle Blog Concept Is Appealing
The idea of a lifestyle blog is pretty simple: You write about your life and all of the things that you find interesting in your life.
That can be really appealing. The idea of writing about whatever you find interesting means the sky’s the limit. Your creativity could soar and everyday experiences would be incorporated into your blog. You’d have a never ending source of inspiration to share with the world and your writing would flow from a natural and creative place.
There are, however, some major issues with lifestyle blogs.
Targeting Your Audience With A Lifestyle Blog
First, writing about anything and everything you find interesting will lead to a really unfocused blog.
Since you’re exploring your own interests, who cares if your blog is unfocused, right? Won’t your readers enjoy following your exploits because they’re interested in what you do?
The truth is most blogs don’t actually have a core group of the same readers. Most people find your blog by searching for something specific on Google so they’ve probably never been to your blog before.
When someone finds your blog from a search engine the first post they see will usually match what they searched for. You’ll have an interested reader and you’ll be able to help them find what they’re looking for — your blog post is targeted to the reader’s interest and that’s what you want.
If the reader likes what you wrote in the first post they see they’ll usually look for other posts on your blog about the same subject.
But if your blog doesn’t have a cohesive topic — instead it’s a bunch of unrelated posts — you’ll lose the reader after just one post instead of keeping them around to read more.
By writing a focused blog on one topic you’ll attract targeted readers and you’ll be able to keep them on your blog longer.
Getting Search Results With Lifestyle Blog Topics
Next, the lack of focus with a lifestyle blog has another important drawback. It hurts your ability to get the blog found on search engines in the first place.
Google and other search engines are looking for expertise. They’re looking for websites that show a high level of expertise because those kinds of sites tend to have quality information.
When someone is searching on Google, Google wants to send them to a site with the highest quality information and the most expertise.
Say you have a blog post about how to go on a cruise. Your information is top notch — better than anyone else’s — and it should be attracting readers who are searching Google for how to go on a cruise.
But you only have one post about going on a cruise and it’s mixed in with posts about cooking, your local park, taking your kids to school, finding coupons and getting a good deal on cookies.
Meanwhile another site only has posts about going on cruises.
Which one do you think Google will recommend? Yes, the other site. Even if your one post is better, the other site is showing Google that it has more expertise because everything on that site is about the same topic.
See how writing a bunch of lifestyle blog topics can really stop your blog from finding success?
Having a focused blog topic and writing posts relevant to that topic are key parts of Search Engine Optimization (SEO), helping you get your site listed in free Google search results.
The Difference Between Lifestyle Blogs Then And Now
You may be reading all of this and thinking about how you’ve seen lifestyle blogs that are successful. Yes, they exist, but most of them have been around for a long time. Google used to give better results to broad lifestyle blogs and some of them still maintain those rankings.
Newer blogs with broad lifestyle topics just can’t get those results on Google anymore. A specific and targeted topic is a necessity to achieve higher search rankings today.
Choosing What To Blog About And Staying Focused
Now that we’ve gone through the problems with lifestyle blog topics, what should you do to build a blog that can succeed?
The answer is to choose a specific blog topic, write all of your posts about that topic and don’t stray from your topic, no matter how much you may wish to write about something else.
It may help to think of your blog like it’s a local business. Just like it would be strange to find sporting goods in a coffee shop, it’s strange to have posts about puppies on a blog about travel.
When you’re tempted to write posts that aren’t related to your blog topic just think about whether a Starbucks would sell tires, a tire store would sell stuffed animals or a toy store would sell sandwiches. None of those shops would sell those things because they stay focused on their one area of expertise just like you should do with your blog.
Using Keywords And Getting Listed On Google
Once you decide on your blog topic each blog post should target a keyword that’s related to that topic. A keyword is just a phrase that’s being searched on Google — it’s what people type in to Google to look for something.
The more specific the keyword, the more specific your blog post can be. The more specific the blog post is, the more likely it is to get the post listed in the Google results when someone searches for that keyword.
Figuring out what keyword to use on each post is done with a keyword tool. The keyword tool tells you what keywords people are searching for on Google and how many searches there are for that keyword. Some keyword tools also show you your chances of showing up on Google by letting you know how much competition there is from other blogs targeting the same keyword.
Here’s the keyword tool I recommend. It shows search volume and how much competition there is from other websites. There’s a free trial to try it out and get some real keyword data that you can use with your own blog posts.