On a WordPress site, the theme controls the look and feel of the site — the layout and how things are arranged.
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If you’re wondering how to choose a theme but aren’t quite sure what a theme can do, or which parts may be customized, this will show you the ropes in just 5 minutes.
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I recommend starting with one of the free themes, as shown in the video, to get an idea of what you want from a theme. After you know what you need, a good paid theme like a Genesis theme gives you extra support and frequent updates to keep your site more secure.